Understanding markets through people-centered research
A boutique market research firm established in 2014, providing research services in both digital and traditional formats to corporate clients and top research agencies.
Behind every data point is a person with unique needs, preferences, and behaviors. We combine technology with human understanding to deliver insights that truly matter.
Understanding families, individuals, and communities across demographics
Skilled researchers transforming raw data into actionable strategies
Technology amplifies our capabilities, but human expertise ensures the insights are meaningful
The people behind the insights
Founder
Co-founder, BASIC Group
Co-founder, Legal & Compliance
Group Companies:
Basic Insight Sdn Bhd · Basicmeta Pte Ltd · Basicmeta Sdn Bhd