Frequently Asked Questions

Basic Insight provides a comprehensive range of market research services including online surveys, in-depth interviews, focus group discussions, event surveys, mystery shopping, central location tests, eye-tracking and heatmap studies. We also offer agency services such as respondent recruitment, fieldwork management, data processing, and quality control for research agencies.

Yes, we specialize in both qualitative and quantitative research methodologies. Our qualitative services include in-depth interviews and focus group discussions, while our quantitative offerings encompass online surveys, event surveys, and central location tests. We often recommend blended approaches that combine multiple methods for richer, more reliable insights.

Eye-tracking and heatmap research uses specialized technology to measure where users look and how long they focus on specific elements of your designs, advertisements, packaging, or digital interfaces. This provides objective data about visual attention patterns, helping you optimize layouts, improve user experience, and maximize the impact of visual communications.

A Central Location Test is a research method where respondents are invited to a controlled environment to evaluate products, concepts, or advertisements. This allows for standardized testing conditions, immediate feedback collection, and the ability to present physical products or prototypes that cannot be easily distributed for home testing.

Basic Insight operates primarily in Malaysia and Singapore through our group of companies. In Malaysia, we conduct research nationwide including urban and rural areas. Our Singapore entity, Basicmeta Pte Ltd, handles projects in Singapore and coordinates regional research across Southeast Asia.

Yes, we have extensive experience conducting fieldwork in both urban and rural areas throughout Malaysia. Our grassroots recruitment networks and on-the-ground teams enable us to reach respondents in locations that are typically difficult for other agencies to access, ensuring truly representative samples.

We serve clients across diverse sectors including Fast-Moving Consumer Goods (FMCG), healthcare and pharmaceuticals, government and public sector, technology and telecommunications, media and entertainment, financial services, retail, and automotive.

Project timelines vary based on methodology and scope. A simple online survey might be completed in 2-3 weeks, while comprehensive studies involving multiple methodologies or large sample sizes may take 6-8 weeks or more.

Quality control is embedded at every stage of our research process. For fieldwork, we use trained interviewers with regular supervision and back-checking. For online research, we employ attention checks, speeding detection, and response pattern analysis.

Unlike agencies relying solely on online panels, we recruit fresh respondents through multiple channels including live events and activations, digital advertising and social media, grassroots community networks, and targeted recruitment databases.

We utilize industry-standard research platforms combined with proprietary tools developed in-house. Our tech stack includes advanced survey programming software, eye-tracking equipment, data visualization tools, and machine learning capabilities.

Yes, we integrate machine learning and artificial intelligence into our analytics capabilities. This includes automated text analysis for open-ended responses, predictive modeling from survey data, pattern recognition in behavioral data, and AI-assisted reporting.

Yes, we offer comprehensive agency services including respondent recruitment, fieldwork management, data processing, quality control, and project coordination.

We prioritize recruiting fresh, engaged respondents rather than relying exclusively on panel members who participate in multiple studies.

Research pricing depends on several factors including methodology, sample size, target audience specifications, geographic coverage, fieldwork complexity, and deliverable requirements.

Yes, we accommodate various engagement models based on client needs including project-based engagements, retainer arrangements, and modular services.